RTÉ Media Sales has secured Mater Private as the sponsor of RTÉ’s Today with Maura and Dáithí which airs weekdays from 15:30 on RTÉ One and RTÉ Player. The show is presented by Maura Derrane and Dáithí O’Sé and the deal was brokered by Initiative.
The deal includes 14 stings and 8 pre/mid rolls each week across RTÉ One and RTÉ Player. The show has an average 16% share among Adults 15+.
According to Dara O’Donnell, director of marketing, Mater Private: “We are delighted to announce our partnership with Today with Maura and Dáithí. The show is a staple of RTÉ’s daytime television schedule and is a firm favourite among viewers for its fresh take on relevant current affairs issues of the day and sharp focus on health and wellbeing topics. This is an ideal partnership for the Mater Private, as a leading healthcare provider with an expert team of over 250 Consultants across a broad range of medical and wellness services in Dublin and Cork..”
Dara Meaney, head of client sales, RTÉ Media Sales adds: “Today with Maura and Dáithí has just returned for it’s eighth series as RTÉ’s flagship daytime television show, and we are delighted to welcome Mater Private, Ireland’s leading healthcare provider and well-being experts, as show sponsors. We look forward to utilising our nationwide platform to help bring the Mater Private brand to life.”
“We were really excited to work with the Mater Private and RTÉ on this partnership of Today with Maura and Dáithí which was such a natural fit with the Mater Private audience demographic. We worked closely with RTÉ to make sure that we could really leverage this property and make it work well for all parties involved, including the viewer. We look forward to driving this partnership between the Mater Private brand and Today with Maura and Dáithí,” adds Maura Ashe, business director, Initiative.