Partnership in Practice is the theme of the forthcoming IAB Ireland’s MoVi 2019 half-day seminar which will take place on Thursday November 7th in the Guinness Storehouse.
IAB Ireland will also unveil the results of its Chupi Online Display Advertising research which examines the effect of display advertising on brand uplift metrics. The research was conducted by Red C Research in partnership with Chupi, Mindshare and as well as IAB Ireland’s publisher members including Communicorp, DMG Media Ireland, Image, INM, Journal Media, Maximum Media, News Ireland, Reach and The Irish Times.
A key part of the seminar will be a presentation from Dr Daniel Knapp, Consultant on Data Science for the Advertising / Media Industry and Chief Economist at IAB Europe. Knapp will talk about how digital is evolving and the opportunity to unlock growth in old and new media in particular.
In addition, delegates will hear about innovative case studies from AIB and Heineken 0.0% while a panel of leading creatives from ICAD will discuss creative excellence and effectiveness. Other contributions will come from Storyful and Spotify which will reveal details of its Generation Next survey. Finally Group M will discuss how the industry should share responsibility for brand safety.
For more information and to book a place click HERE