The Irish Times Media Solutions in partnership with Dentsu Aegis Network have launched a new weekly marketing podcast called Inside Marketing.
Launched last week and hosted by Aidan McCullen, , the multi-platform partnership aims to inform people in the marketing industry about the big trends and topics marketeers are facing in Ireland and worldwide.
“The Irish Times Media Solutions team is acutely aware of the need to understand and drive the future of Irish media. The launch of Inside Marketing achieves three things; it puts us at the forefront of innovation and insight from today’s leading media and marketing experts and it complements our overall audio strategy and it cements an already strong relationship with Dentsu Aegis Network who we are delighted to partner with. In offering bespoke relevant solutions for clients, you first have to understand their needs and obstacles, for anyone interested in media innovation , Inside Marketing will become a ‘must listen’. ” – Eimear Moran, media solutions director, The Irish Times.
“Inside marketing is an initiative that will appeal to business leaders, marketers, innovators and students of marketing alike. We cover real-world issues with industry experts accessibly,” adds Aidan McCullen.
According to Dave Winterlich, chief strategy officer, Dentsu Aegis Network: “ I’m really excited about the project and particularly about partnering with The Irish Times who bring credibility, authority and scale to it. I feel that there is a gap in the market for great marketing content with an Irish lens, tackling the big industry issues but making them relevant to our market, understanding Irish capabilities and opportunities. We are investing heavily in this project in terms of contributors and content and we’re delighted to be partnering with The Irish Times.”
