The Public House has picked up the creative accounts for Golf Ireland and FBD’s sponsorship of Team Ireland for the Olympic Games in Tokyo in 2020.
Golf Ireland is the new governing body for golf across Ireland and follows the decision by the Golfing Union of Ireland (GUI) and Irish Ladies Golf Union (ILGU) to establish a single governing body for golf on the island of Ireland. A transition board has been appointed with the aim of bringing Golf Ireland formally into being on the January 1st 2021.
According to Tim O’Connor, Chairperson of the Transition Board of Golf Ireland: “The creation of Golf Ireland represents a new and exciting era for Irish golf, and we’re delighted to bring The Public House on board to help us create a bold new identity that reflects that journey. We’re proud of our island’s rich golf heritage, and now we get ready to write the next chapter as one organisation, with all the potential that holds for our sport.
“This is an exciting challenge for our excellent design department, creating the identity of the new organisation that represents all golfers on the island of Ireland. We can’t wait to see how Ireland’s golf community embraces it,” says Colin Hart, creative director of The Public House.”
Meanwhile, the agency has also picked up the creative account for FBD’s lead sponsorship of Team Ireland at the Olympic Games in Tokyo next year following a creative pitch.
The agency’s remit will include strategic and creative development of FBD’s Team Ireland sponsorship, and will include a through-the-line campaign launching next year in the build up to the 2020 Summer Olympics in Tokyo.
Aileen Donoghue, Head of Marketing, FBD Insurance, says:“The Public House excited us with their ambition for our sponsorship of Team Ireland. They got directly to the heart of a tough challenge, finding the common ground between the Olympic dream and the FBD team. We can’t wait to share the results.”
“There is no one better to support Team Ireland. We loved how genuinely behind Team Ireland the FBD team are – this isn’t a transaction, it’s a proper relationship. We’re proud to be working with the FBD team to make some noise about this sponsorship and at the same time, make some noise about our athletes and do some great work. Watch this space,” adds Hart.
The new account wins for The Public House follows a period of rapid growth for the agency. Clients include Jameson, Cork Dry Gin, Donegal Catch, Unilever, INM, Mount Juliet Hotel, Boojum, Paddy Power, Cadbury and Epic, the Irish Emigration Museum.