Drury Porter Novelli, the Omnicom-owned public relations agency, has launched a new consumer and digital offering called AMPLIFY @ DRURY PN.
The new service offering will include brand story-telling and amplification, online and offline, creative, digital brand communications, influencer outreach, social media strategy and execution as well as social listening.
The agency has also announced a strategic partnership with The Brand Fans, the sponsorship and cause marketing agency headed up by Daragh Persse which will offer channel neutral expertise in the planning, negotiation and execution of sponsorships and brand partnerships of any scale.
The new business will be led by Nicky Crichton, brand communications lead, alongside Breena Cooper, creative director, Rachel Gallagher, digital strategy lead.
Clients include Irish Life, Cairn Homes, The Westbury, Beiersdorf, Java Republic, Love Irish Food, Languages Connect, OCF, Bike Week, BuJo and Natterjack Whiskey.