Address Point, the new service created by JWT Folk for An Post has won a Bronze Award at the Clios. This latest win for the Address Point initiative comes on the back of its recent win in the Cannes Lions.
The Address Point service provides the 10,000 people in Ireland who are homeless or living in temporary accommodation with a digital proxy, personal address linked to a local post office, giving them access to reliable communications, employment, education, health services and social services.
According to Joint Managing Direct at JWT Folk, Enda Kelly: “Address Point was created to meet a very real need for the homeless of Ireland. We are very proud to be recognised on the international stage with this latest win at the Clios, following on from our success at Cannes. But we are even prouder of the widespread use of the service by those it was created for. Since its launch in March, almost a third of adults living in Ireland without a fixed home have used Address Point to give them a fixed address.”