Rothco, part of Accenture Interactive, continued its Cannes winning streak again this year bringing home four Cannes Lions awards at this year’s festival in the south of France.
The agency picked up an impressive four Cannes Lions including two Bronze awards and two Silver Awards.
The Bronze awards were in the Print & Publishing category for “The Book that Grew” which it created for AIB and in the Outdoor category for its Sleeping Flags entry for O.N.E.
The Book that Grew was part of the agency’s ongoing work with AIB and the bank’s work with Teagasc to promote sustainability in the Irish farming industry. As part of this, Rothco published a book which was literally grown from grass roots, a world first. Each page was grown during February and March 2019 by German artist Diana Scherer. The pages were then harvested in Amsterdam and bound together in Dublin by Letterpress Printer and Bookbinder, Jamie Murphy of The Salvage Press. Everything in the book, including the ink and binding were made from the same grass.
“This is our first Lion for AIB and we’re especially delighted for the team there who were also here on the ground with us this week. The win is a result of a long standing partnership and an ambition and focus within the AIB team to make this happen. Our wins for O.N.E. are also incredibly important to us in highlighting an issue that continues to spark discussion and action ,” says Richard Carr, Managing Director of Rothco | Accenture Interactive.
The agency’s work for O.N.E also saw it bring home two Silver Lions – in addition to the Bronze- in the Brand Activation and PR categories.
Working with O.N.E. (The Organisation of National Ex-Service Personnel/Óglaigh Náisiúnta na hÉireann) the team at Rothco created sleeping bags using the Irish tricolour, one of the most potent and recognisable symbols of Ireland, to highlight the plight of former Defence Force personnel, sparking a national debate about how the State treats the people who have served their country in the past.
Speaking about the Cannes Lions festival in general, Jill Byrne, Director of Marketing with Rothco adds: “It was really encouraging to see and hear so many Irish representatives in Cannes this week. From panels, to judging, awards shortlists, and main stage speakers – the Irish Industry was well and truly part of the festival fabric this week, along with a record number of senior clients attending with their agency.”
Rothco’s latest haul of awards follows on from its success last year’s Cannes Lions festival when it won seven Cannes Lions awards, including a highly coveted Grand Prix and a Gold lion for its AI-powered campaign JFK Unsilenced for The Times/News UK & Ireland.