In March 2019 we launched the rebranded Family Feast under the new brand name of Full House Combo. To support the launch across the Island of Ireland we created a 30” film for social media fronted by well-known local DJ, Pete Snodden, and featuring a few Ulster Rugby players too which was launched on Joe.ie and Belfast Live.
The film centred around the product’s versatility with a number of audiences: it’s perfect for a girls’ day out, for a night in with the lads, whilst still retaining the family feel of the product as the perfect evening treat. Planned and filmed entirely in-house by our creative team and award-winning videographer, the ad garnered great results in a very crowded field. The Joe.ie activity performed extremely well for an advertorial with over 50,000 views, which is deemed very high for this style of video. The engagement in particular was higher than average, by over 6 times the average, demonstrating not only that the audience must love Subway but that the video asset was very appealing.
Credits:
Agency: Ardmore Advertising
Creative Director: Chris Lyttle
DOP: Carl Quinn
Assistant Director: Bert James
Graphic Designer: Jennifer Wilson
Copywriter: Luke Hanley
Campaign Manager: Johanna McGuigan
