Home Campaigns Brennans – Born and Bread

    Brennans – Born and Bread

    Brennans launch new through-the-line campaign reminding consumers of the simple pleasure a slice of Brennans Family Pan can bring

    Much loved and iconic Irish brand Brennans has launched a new through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. For generations Brennans has consistently delivered on its brand promise of baking a premium fresh quality product distributed throughout the island of Ireland on a daily basis. This campaign, created by award-winning agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life in an authentic and relatable way.

    Speaking about the new campaign, Ivan Hammond, Head of Marketing for Brennans said “At Brennans we are committed to providing a premium, fresh quality range of breads that our consumers love and enjoy on a daily basis. This new campaign is about memorable meaningful moments which reflect the lives of our consumers and the simple pleasure a slice of Brennans Family Pan can bring.”

    Laura Daley, Joint Managing Director at JWT Folk said: “We love working with such an iconic brand as Brennans, a real gem in Irish culture. It remains a consistent favourite with customers and the campaigns for Back to School and Christmas last year were really well received. We took the opportunity to continue the campaign and celebrate more of these simple pleasures. They reflect real life and how we all feel about such a great Irish product”.


    Client – Brennans Bread
    Head of Marketing – Ivan Hammond

    Agency  – JWT Folk 
    Creative Partner – Karl Waters

    Creative Team
    Donal O’Higgins
    Conor Swanton
    Strategic Planner – Rachel Haslam

    Account Team
    Laura Daley
    Simon Killeen
    Sophie Coyle

    Agency producers
    Michael Cullen
    Eric Brindley

    Production Company – Invisible Thread
    Director – Bob Gallagher
    Edition House – Windmill Studios
    Audio Post Production – Screenscene

    Studio Design
    Andrew McQuilllan
    Paul Dowd

    Account Team – Patricia Prezotto
    Designer – Gabriel Karasek
    Designer – Raphael Silva

    Previous articleKeogh’s True Story – Goosebump
    Next articleAd of the Week: The Difference is You