Brennans launch new through-the-line campaign reminding consumers of the simple pleasure a slice of Brennans Family Pan can bring
Much loved and iconic Irish brand Brennans has launched a new through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. For generations Brennans has consistently delivered on its brand promise of baking a premium fresh quality product distributed throughout the island of Ireland on a daily basis. This campaign, created by award-winning agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life in an authentic and relatable way.
Speaking about the new campaign, Ivan Hammond, Head of Marketing for Brennans said “At Brennans we are committed to providing a premium, fresh quality range of breads that our consumers love and enjoy on a daily basis. This new campaign is about memorable meaningful moments which reflect the lives of our consumers and the simple pleasure a slice of Brennans Family Pan can bring.”
Laura Daley, Joint Managing Director at JWT Folk said: “We love working with such an iconic brand as Brennans, a real gem in Irish culture. It remains a consistent favourite with customers and the campaigns for Back to School and Christmas last year were really well received. We took the opportunity to continue the campaign and celebrate more of these simple pleasures. They reflect real life and how we all feel about such a great Irish product”.
Credits:
Client – Brennans Bread
Head of Marketing – Ivan Hammond
Agency – JWT Folk
Creative Partner – Karl Waters
Creative Team
Donal O’Higgins
Conor Swanton
Strategic Planner – Rachel Haslam
Account Team
Laura Daley
Simon Killeen
Sophie Coyle
Agency producers
Michael Cullen
Eric Brindley
Production Company – Invisible Thread
Director – Bob Gallagher
Edition House – Windmill Studios
Audio Post Production – Screenscene
Studio Design
Andrew McQuilllan
Paul Dowd
Digital
Account Team – Patricia Prezotto
Designer – Gabriel Karasek
Designer – Raphael Silva
