The winners of the inaugural TAMI Awards-TV Planning Awards-were announced at an afternoon ceremony in Medley, Fleet Street on Thursday March 28th.
The event was held to recognise and celebrate inspired uses of TV, to celebrate the best in TV planning and to recognise the people behind it-he media planners and clients applying the right knowledge and science to planning great TV campaigns.
Mediaworks and Lidl had cause for celebration by lifting both the Best Ongoing Use of TV award and the coveted Grand Prix. As the winner of the Grand Prix Lidl will receive €100,000 worth of TV airtime.
Also in the Ongoing Use of TV category, Bord Bia and Wavemaker were highly commended for their work.
O’Donnells Crisps, working with Vizeum were victorious with their entry in the Best Newcomer category while Aldi and McCann Manchester triumphed in ”Best Use of TV and” category, while GoCar was the winner in the Best Use of Innovation Category.
A full list of the winners and the shortlisted case-studies can be viewed HERE