Wide Eye Media has launched its first Upfront H1 2019 which showcases some of the movies that both advertisers and cinema-goers can expect in the first half of next year.
“The movies from the first half of 2019 will take audiences and advertisers on incredible journeys. Cinemagoers will blast off into the far reaches of the Galaxy with Brad Pitt in Ad Astra, go on a magic carpet ride with Will Smith in the live-action re-make of Aladdin, travel through America’s Deep South in Green Book, tour post-war Britain with Stan & Ollie, pursue Seth Rogen’s childhood crush and former babysitter Charlize Theron in Flarsky, chase mythical beasts all over the world in Godzilla: King of the Monsters, run screaming from the woods surrounding Pet Semetary, follow Elton John’s rise to fame in Rocketman and get swept up in the race to win Le Mans in Ford V. Ferrari,” according to Eoin Wrixon, CEO of Wide Eye Media.
Wrixon adds that H1 2019 begins with the awards season movies which, he says, “are often the most moving and inspiring films of the entire year. Even people who rarely go to the cinema will go at least once during awards season and many of the films will have audience profiles high in age 35+ and even age 45+. Awards season movies are often unique in that they can appeal to everyone from age 12 to 50,” he says. Some of the more notable ones include Vice, Green Book, Beautiful Boy, Mary Queen of Scots, The Favourite, Colette, On the Basis of Sex, Stan and Ollie, The Front Runner and Vice.
With Hollywood gearing up for a big year at the box office in 2019, a strong mixture of comedies, musicals, family favourites and thrillers will be coming to a cinemas in the first six months including Toy Story 4, The Lego Movie 2, The Secret Life of Pets 2 as well as remakes of Aladdin and Dumbo. The superhero genre, meanwhile, will see the release of the most highly-anticipated is Avengers 4, Hellboy, which stars Brian Gleeson as the Wizard Merlin, Shazam, a cross between Big and Kick-ass as well as the latest in the X-Men franchise, Dark Phoenix.
With cinema advertising remaining buoyant and cinema-going an attractive leisure option, Wrixon says it remains an attractive proposition for brands: “Cinema captivates audiences like no other medium, it’s one of the best places to engage with brands and H1 2019 offers an incredible slate, perfect for your brand to make an impact and target a wide variety of audiences” he says.