Home Campaigns Three Launches “First Data” Dating Series Online

Three Launches “First Data” Dating Series Online

Three Ireland has launched a mini-web dating series that highlights the mobile phone company’s “All You Can Eat Data” plan.

The mini-series was created by Boys + Girls and shows how potential partners can connect from the comfort of their own phones. It was developed by the agency’s in-house content studio.

The show has introduces four sets of singletons via a video call, which has led to some awkward silences, flirty dialogue and the occasional cringeworthy moment.

Kris Clarkin, Creative Director at Boys+Girls said: “Three’s All You Can Eat Data plan gives customers as much data as they want, making it now possible to go on full dates on your smartphone. So, with dating shows so big at the moment, we decided to create a show based around this idea. It’s a much cheaper option for a first date anyway!”

With new episodes dropping every Sunday, the show is looking for one final couple to take part. If it’s your kind of thing, contact 2018.dates@gmail.com

https://www.youtube.com/channel/UC9_JD55TqV21LVsmJxpZ-Ig

Credits:

CLIENT:THREE
Head of Brand & Marketing: Aislinn O’Connor
Digital Marketing Manager: Cian McDonagh
Marketing Specialist: Clare Aughney
Social Media Marketing Specialist: Elaine McDonagh

AGENCY: BOYS + GIRLS
Executive Creative Director: Rory Hamilton
Creative Director:  Kris Clarkin
Content Lead: Mikey Fleming
Content Lead: Sam Moorhead
Senior Strategic Planner: Chloe Hanratty
Group Account Director: Pat Stephenson
Account Director: Louise Hegarty
Account Manager: Andrea Dalton Doran
Account Executive: Jelena Stancevic
Account Executive: Rachel Campbell
Producer: Sarah Chadwick
Head of Design: Barry Smith
Designer: Maxi McDonnell
Motion Designer & Animator: Patrick Horan
Editor: Kevin O’Regan