Locomizer, the award-winning provider of location analytics and anonymised audience research for global media agencies and brands is partnering with the PML Group to provide its GDPR-compliant Audience Discovery Platform (ADP) in Ireland. The companies will work together on an audience taxonomy tailored to the needs of PML Group customers and deliver those on a monthly updated progression.
“The Locomizer platform adds to our ability to provide clients with new levels of data led planning matching mobile audiences and locations via mobile data”, said James Byrne, PML Group Marketing Manager.
Locomizer has patented a unique and proven method of explaining and predicting consumer behaviour in an offline world. The analysis enables the company to discover non-obvious hotspot locations with receptive audiences.
“PML Group is market leaders in Ireland and well known for consistent investment in cutting-edge technologies to deliver more value to their clients. We are extremely delighted that they have chosen Locomizer to bring our place profiling service to the Irish market. We will work closely with PML Group team to ensure the delivery of precise place profiles matched to target audiences,” said Alexei Poliakov, Locomizer CEO and Co-Founder.