National Water Safety Awareness Week – 2018
With the recent spell of good weather, we flocked to our beaches and waterways. It was a reminder of how fantastic a resource they are and of how great our country is when the sun shines. Sadly, it has also been a time of tragic loss. In the two weeks of good weather, ten people drowned accidentally in Ireland. Their lives stolen in seconds.
As National Water Safety Awareness Week begins, it’s a reminder to us all of how vital it is that we make water safety a bigger part of the national conversation.
This week Irish Water Safety launches a campaign created by Watson Creative that aims to do just that. On radio, actor Liam Neeson graciously lends his voice to highlight the importance of extra vigilance, especially at this time of year.
In print and outdoor, a photo of a lone child walking towards the shoreline as water damage fades her from view creates an arresting image designed to resonate with parents everywhere, and remind them of the need for constant supervision.
While on digital and social channels, in a series of heartfelt films, rescuers tell their stories to drive home the many and unexpected ways people find themselves in difficulty.
This timely campaign, strives to spur us all to be more aware of the very real and often unseen dangers that water poses. If we can be more conscious about water safety, together we can bring the number of drownings in Ireland down.
View the films now at www.watersafety.ie
Agency – Watson Creative
Creative Direction – John Watson
Client – Roger Sweeney, Irish Water Safety
Film and Editing – Sean Herbert, Maxtron Media
Voice – Liam Neeson
Sound Production – Raygun
Media – Cathal Lucas, The Media Farm
Digital Media – Carl Buckley