A total of 84 ICAD ‘bells’ were awarded at the ICAD Awards last week in Dublin’s Christ Church. Of these 11 were gold, 24 silver while the remaining 49 were bronze bells.
Chemistry was the big gold winner on the night, picking up three golds for its TrolleyCam campaign for Lidl Ireland, its “Kyl O’Ren” radio ad for The Irish Examiner as well as it “Alt Right”, tactical campaign for Cork-based publisher.
Other golds went to BBDO Dublin for its X-Ray Toy Story outdoor campaign for The Walt Disney Company Ireland as well as a gold for its “I Will Survive” for Quit / HSE.
In addition, Boys + Girls picked up a gold bell for web film, “The Invincibles,” for Dulux Weathershield. The agency picked up a total of 15 awards on the night.
Meanwhile other golds went to Motherland, Denis Kilty (music) and Atelier David Smith for its winning AGI website design for Alliance Graphique Internationale.
To see a full list of winners on the night click HERE
The awards are the highlight of a busy year for ICAD which celebrates its 60th anniversary in 2018.
“In our 60th anniversary year, ICAD (the Institute of Creative Advertising and Design) www.icad.ie has reflected many changes, not just within the industry but within wider society. But what has not changed is our belief in the importance of creativity and our mission to Foster, Promote and Reward creative excellence. That aim is just as relevant today as it was back in 1958. With lots more ICAD initiatives to come in 2018, tonight is a high point of our year where we get to celebrate the very best work that Ireland has to offer, recognising the talents and clients that keep the business thriving,” according to Rory Hamilton, ICAD President and partner / executive creative director with Boys + Girls.
“The Catherine Donnelly award is ICAD’s first lifetime achievement award. It is named after one of Ireland’s most respected and best-loved copywriters, Catherine Donnelly. Catherine wrote ads that entered the public consciousness forming part of the fabric of our society, classics like Kerrygold’s “Who is bringing the horse to France” and the Barry’s Tea Christmas Radio ad that is enjoyed to this day. This year’s winner is Mal Stevenson who has 46-years’ experience in advertising. During that time, he worked in Young Advertising, McConnells and Arks before becoming Creative Director of Irish International (now BBDO). He has worked on some of Ireland’s best loved campaigns, famous ads for brands like Kerrygold, Aer Lingus, Powers, Budweiser and Guinness where he produced more than a decade of work that became front page news. His Guinness Christmas ad “White Christmas” remains, to this day, a classic.”
Mal Stevenson said: “It has been very hard to win an ICAD award over the years. The standard has always been high which means that the awards themselves have always been cherished. I never expected recognition in my career, I was lucky to do a job that I love, but it is lovely when that recognition comes along. I am honoured to win an award named after Catherine Donnelly, a brilliantly talented writer who I was lucky enough to work with over many years.”
Each year, two special client awards are given and this year they went to Three (Elaine Carey, Chief Commercial Officer and Aislinn O’Connor, Head of Brand and Marketing Communications), in recognition by the industry of the client deemed to have best supported and encouraged creative excellence. The winner was selected by an independent jury of Irish and International Creative Directors. In addition, the 2018 Greenhorn Award for a talented newcomer to the industry was won by Katie Kidd, Junior Art Director at Dublin creative agency Boys + Girls.