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Irish Young Lions Get Ready to Roar at Cannes

Pictured: Ciara Brennan, AIB, Shane Doyle Group Strategic Director, Core and Chloe Barton, AIB

The Institute of Advertising Practitioners in Ireland (IAPI) has today announced the six winning creative teams which will represent Team Ireland at this year’s Cannes Lions Festival.

A total of 12 of Ireland’s most creative young stars will compete on an international stage in Cannes against teams from all over the world in the film, print, PR, social media and marketing disciplines.

This year saw an increase in entries for the Cannes Young Lions competition with over 140 candidates developing their most creative ideas to be in with a chance of winning the once in a lifetime opportunity to represent their respective industries on an international stage.

According to Jay Taberner, acting CEO IAPI: “We’ve been completely blown away by the calibre of entries in this year’s national heats – I can honestly say that the future of the Irish creative industry is safe in the hands of our young talent if what we’ve seen from our entrants this year is anything to go by.

“For the 5th consecutive year we’ll be taking an Irish team to Cannes and in terms of life and career experience it’s unrivalled. The five-day trip gives our creative stars the best opportunity to learn about the best marketing communications in the world, global trends for the industry while also allowing them to present their ideas on a world stage and ultimately propelling their career to the next level.”

The winning teams and their categories are as follows:

Eric Gasparro and Kieran O’Driscoll, Guns or Knives – Film
Alice Sheehan (Zenith) and Jamie Fulham (Core) – Media
Emily Blaney and Niamh Ryan, In The Company of Huskies – Print
Tabitha Bourke Cooney and Sean O’Brien, Teneo PSG – PR
Deirdre McGing and Ryan Reid, Carat – Digital
Chloe Barton and Ciara Brennan, AIB – Young Marketers

Speaking about the Young Marketers winners- Chloe Barton and Ciara Brennan of AIB- Shane Doyle, group strategic director of Core, which sponsors the category says: “The ‘Young Marketers’ prize recognises that creativity is no longer simply reserved for agencies – it’s at the heart of clients’ businesses too. International research proves that creatively-awarded campaigns are six times more efficient than non-awarded campaigns in growing market share. This process begins and ends with the client and Core believes that great work really does start with brave and imaginative clients.

Mark Doyle, Head of Brand Engagement at AIB, adds: “Everyone here in AIB is really delighted for Chloe and Ciara and the award is a huge testament to the hard work they’ve put in. It’s absolutely fantastic news for the AIB Group Marketing team and highlights the journey we’ve been on over the last number of years and the talent that we’ve built up on the team. I’m sure they will do us proud in Cannes and best of luck to everyone on Team Ireland”.

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