The lowdown:
Weaning is one of the biggest milestones in a baby’s development, so it’s important to get it just right. With this in mind, Milupa, Danone’s baby cereal brand, created their new ‘Tailored for Little Tummies’ campaign.
Through the medium of dancing babies following a step by step routine, Chemistry and Piranha Bar have helped Milupa show that just like dancing, once you follow the right steps, weaning can be easy and fun. All it takes is time, coordination and just a little bit of patience!
Credits:
Client: Danone – Milupa
Maria Murphy: Marketing Director
Susan Weldon: Senior Brand Manager
Kitty O’Kennedy: Assistant Brand Manager
Production House: Piranha Bar
Director: Richard Chaney
Producer: Emily Brady
Editor: Rob Hegarty
DOP: Simon Walsh
2D: Barry Chapman & Jack Bowler
Compositor: Pedro Santos & Arron Inglis
Agency: Chemistry
Agency Producer: Fiona McGarry
Creative Director: Emmet Wright
Art Director: Edel Quinn
Copywriters: Aoife Stapleton and Martin Corcoran
Planning Director: Sinead Cosgrove
Account Director: Deirdre Gunning
Account Executive: Orla Kennedy
Account Manager: Mags O’Reilly
Music title: “Everybody Dance”
Composers: Edwards/Rodgers
Re-recorded for commercial by: Dunk Murphy /Counterpoint Music c/o Assembly
