Home Campaigns Milupa – ‘Tailored for Little Tummies”

    Milupa – ‘Tailored for Little Tummies”

    The lowdown:

    Weaning is one of the biggest milestones in a baby’s development, so it’s important to get it just right. With this in mind, Milupa, Danone’s baby cereal brand, created their new ‘Tailored for Little Tummies’ campaign.

    Through the medium of dancing babies following a step by step routine, Chemistry and Piranha Bar have helped Milupa show that just like  dancing, once you follow the right steps, weaning can be easy and fun. All it takes is time, coordination and just a little bit of patience!


    Client: Danone – Milupa
    Maria Murphy: Marketing Director
    Susan Weldon: Senior Brand Manager
    Kitty O’Kennedy: Assistant Brand Manager
    Production House: Piranha Bar
    Director: Richard Chaney
    Producer: Emily Brady
    Editor: Rob Hegarty
    DOP: Simon Walsh
    2D: Barry Chapman & Jack Bowler
    Compositor: Pedro Santos & Arron Inglis
    Agency: Chemistry
    Agency Producer: Fiona McGarry
    Creative Director: Emmet Wright
    Art Director: Edel Quinn
    Copywriters: Aoife Stapleton and Martin Corcoran
    Planning Director: Sinead Cosgrove
    Account Director: Deirdre Gunning
    Account Executive: Orla Kennedy
    Account Manager: Mags O’Reilly
    Music title: “Everybody Dance”
    Composers: Edwards/Rodgers
    Re-recorded for commercial by:  Dunk Murphy /Counterpoint Music c/o Assembly


    Previous articleSky Q – The Next Generation Box
    Next articleUlster Bank – First Five