Home Campaigns Sky Q – The Next Generation Box

    Sky Q – The Next Generation Box

    The lowdown: 

    Sky Q is the next generation box that comes with all Sky TV bundles, so you enjoy Sky all around your home and even save recordings to your devices to watch when you’re out and about.

    The social media brief was to land the current Sky Q campaign reasons to belief and to drive feature understanding. The videos portray a less literal view of the features; restart, pause and carry on, take recordings with you and voice control.

    Created by Havas Dublin, each of the social videos demonstrate a particular Sky Q feature and part of the fun was in reimagining them as real-life scenarios shot ‘candid camera’ style on the streets of Dublin.


    Advertiser: Sky Ireland
    Project: Sky Q Social Media campaign
    Agency: Havas Dublin
    Sky Head of Brand: Michael Markey
    Sky Digital and Social Media Manager: Lisa Cunningham
    Havas Creative Director: Adrian Fitz-Simon
    Havas Copywriter: Stephen Kelly
    Havas Client Service Director: Tony Caravousanos
    Havas Social & Digital Strategy: Mark Doherty
    Production Company: Wannabe
    Production facility; The Element
    Director: Lochlainn McKenna
    Producer: John Sullivan
    Post Editor: Amy O’Connell


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