Firewood Marketing, the San Francisco-headquartered performance marketing group has appointed Linda O’Connor as senior director of Firewood Europe, which has its European HQ in Dublin.
O’Connor, who was previously vice president, client services with Epsilon Dublin, has more than fifteen years’ experience working with organisations such as Dell, Facebook and Barclays. In this role, she will lead a team of project managers and client services within the agency.
According to Emmet McCaughey, managing director of Firewood Europe: “We are thrilled to have Linda join our growing team here in Dublin. Her knowledge and experience will prove to be valuable assets to our existing clients and will greatly contribute to the agency’s expansion plans within the Irish and European markets”.
“I’m really excited to join a growing agency like Firewood. I love simplifying a problem, laying out clear solutions that lead to successful outcomes. To me, teamwork is key – both internally and with our clients. That’s when the real magic happens. To work with an agency that shares this ethos is very appealing to me, and I look forward to leading a great team in the Firewood Marketing Dublin office,” adds O’Connor.
Established in San Francisco, Firewood Marketing provides performance-based marketing solutions for a variety of clients, including notable high-tech brands, start-ups, and Fortune 500 companies. The agency partners with clients both through a traditional agency model and through an innovative, embedded approach and offers strategy and planning, digital marketing, creative services and event management. Founded in 2011, it now employs more than 220 people. The European HQ, located in Dublin and with an office in London, was established in 2017 to answer a growing client need for services within Europe.