Sales of The Sunday Business Post increased by almost 5% in the second half of last year, driven by a strong performance in both print and digital formats, according to the latest ABC figures.
The Sunday Business recorded an ABC for the period July to December 2017 of 31,674 for print and e-reader sales. This is an increase of 4.7% on the same period for the year before, and 1.1% on the previous ABC period.
The Sunday Business Post headline figure compares with a decline of 4.6% in the Sunday quality market, and an industry average decline of 6.3%. The headline circulation figure includes paid-for e-reader sales of 2,055.
According to Siobhan Lennon, chief executive of The Sunday Business Post: “Between print and digital, more people are now paying to read our content than in the previous year. This is a testament to the strength of The Sunday Business Post brand and the dedication of its staff. We believe that good journalism is worth paying for, and our commitment to that quality, both in print and online, remains steadfast.”
Separately, the newspaper has embarked on a new advertising campaign which asks the Irish public to “Think Again.” Featuring six award-winning Sunday Business Post journalists, the campaign kicks off on 26th February and will run for 2 weeks nationwide consisting of 48 sheet billboards, metropoles, 6-sheet bus shelters, orb Screens and city boxes. The campaign will also be supported by TV spots on TG4 and TV3, radio and press.
“Whether exposing corruption, challenging government policy or lifting the lid on our healthcare system, Sunday Business Post journalists ask the hard questions that others do not. We are proud of our fearless and informed approach to delivering the truth, and committed to challenging our readers to think again about the issues that matter most in Irish society,” says Lennon.