Electric Ireland has announced that it will sponsor the GAA Higher Education Leagues and Championships.
The addition of the GAA Higher Education League & Championships sponsorship is a further investment in young talent and represents an evolution of its award-winning sponsorship of the GAA Minor Championship under the platform, #ThisIsMajor.
More than 7,000 students take part in the Higher Education Leagues and Championships that run from November and culminate in the finals of the Fitzgibbon & Sigerson Cups which take place in February.
According to Lisa Browne, head of marketing with Electric Ireland: “The breadth of competition coupled with the innate desire of Ireland’s best-known players to win these competitions demonstrates the importance of GAA to these players during a period of significant personal growth and development in their lives. We at Electric Ireland are looking forward to working with the GAA to shine a light on these competitions, their importance to the players, the third level institutions and the important role they play in both the sporting and personal development of those who take part”.