The Core Media-owned Radical has won two top awards at the global Content Marketing Awards 2017.
The agency achieved the honours in the ‘Best Content Marketing Programme in Technology’ category as well as the ‘Highest Conversion Response from a Content Programme’ category beating top competition from right across the world.
The Content Marketing Awards, run by the Content Marketing Institute, is the largest and longest-running international content marketing awards programme in the world. Judges reviewed more than 1,100 entries to choose the “best of the best” in content marketing excellence, recognising all aspects of content marketing, from strategy to distribution, and from editorial to design.
The award for ‘Best Content Marketing Programme in Technology’ was for the development of a campaign for Tech/Life Ireland.
Alongside their partner agency Atomic, Radical was engaged by the IDA, Enterprise Ireland and other industry bodies to develop a new concept called Tech/Life Ireland which was tasked with positioning Ireland as the ideal location for top tech talent. A full content strategy was put in place and within six months, the Tech/Life Ireland website had reached over 106,000 unique visitors.
Content from the website went viral globally with a total of 290,000 search impressions, 21 million social impressions and 16 million display impressions from June – December 2016. Only seven countries worldwide were not reached in some way by Tech/Life Ireland, ensuring the campaign was a massive success.