Do you know your daypart from your DMP or your metropanel from your spill-out? What about a vosdal or an outsert? Confused? You should be.
Adland is rife with terminology and with the fast rate of change in the media industry, new words and terminology are added all the time! So to help marketers get a better understanding of all this, Mediaworks has just launched a “Jargon Buster” to its website
The handy A-Z reference guide can be accessed HERE