The Dublin-based communications agency Wilson Hartnell has launched a new initiative called WH Culture Collective which is aimed at strengthening its expertise, insights and expertise across multiple sectors.
Featuring some of Ireland’s most prominent figures from a range of disciplines, the WH Culture Collective will offer a unique perspective for many brands wishing to drive cultural relevancy to more deeply connect with consumers in the most powerful and engaging ways. The WH Culture Collective includes former rugby international Paul O’ Connell; food-writer and blogger Roz Purcell; the artist Maser; Angela Dorgan of First Music Contact and multi award-winning TV and radio broadcaster and founder of Whipsmart Media, Jonathan McCrea.
According to Brian Bell, CEO of Wilson Hartnell: “We’re really proud and excited to introduce our inaugural Culture Collective which includes Sporting legend Paul O’Connell, leading artist Maser, music visionary Angela Dorgan, food blogger Roz Purcell and technology, medicine and science expert Jonathan McCrea.
“For over four decades, Wilson Hartnell has been involved in some of Ireland’s biggest cultural occasions and experiences. As an agency, we are constantly pushing forward, adding new skills, talent and experience to the company. We believe that having regular access to such a highly-talented group of cultural thought leaders will enable us to uniquely keep our fingers on the pulse of cultural change in Ireland and help us and our clients to create authentic brand conversations and experiences that are culturally relevant and therefore welcome, not imposed”, says Bell.
Speaking about the WH Culture Collective, Paul O’Connell said: “Interaction with brands has been part and parcel of sport for some time. This involvement is now extending beyond the traditional areas of performance sport into grassroots. I believe this can benefit the future development of Irish sporting talent whilst providing opportunities for brands to engage with an even wider sporting audience. It is interesting as a former player and huge follower of sport to see and hopefully play a part in this evolution.”
According to leading artist Maser: “Art plays such a key role in connecting people in our society and brands recognise the power that an image can have to convey a point of view or communicate an emotion. I am looking forward to working with the team at Wilson Hartnell as they continue to use art to bring brands and moments to life for consumers.”
Food Blogger, Roz Purcell adds: “As is widely known, I am so passionate about food. It is such a big part of Irish culture. It’s fair to say, we are a nation of foodies and food infusions and collaboration has opened up a wealth of possibilities for all types of brands. Wilson Hartnell has a growing food client base and I’m excited to explore opportunities for WH’s clients into the future.”
According to Angela Dorgan: “Music permeates all aspects of culture and indeed life. It’s a huge passion point for consumers and regardless of whether a brand has a music programme in place or not, I’ve no doubt that it is still a significant platform for brands as they attempt to establish meaningful connections with consumers”.
“Brands have been using scientific research and technology to communicate their products to the public. This can be a dangerous business if you underestimate the public or oversell the science. I have been working with Wilson Hartnell over the last couple of years to help companies in the science, medical and technology sector communicate their messages effectively and responsibly in this fast-changing environment,” concludes Jonathan McCrea.