Home Campaigns Hector Goes Loco – Publicis Dublin

    Hector Goes Loco – Publicis Dublin

    The Lowdown:

    To promote Irish language channel TG4’s brand new travel show ‘Hector Central’, Publicis Dublin brought a bit of Latino spirit to North County Dublin. Publicis Dublin worked collaboratively with Hector Ó hEochagáin, the Irish presenter, renowned for fully immersing himself in foreign culture, wherever his travels take him. The content film was filmed in Clontarf, with Publicis Dublin using its diverse connections to source a Chevy Impala with fully working hydraulics. The film promotes Hector’s latest adventure as he and his crew travel to Central America, a beautiful but dangerous part of the world, where gang warfare is widespread. It looks like Hector’s taken his immersive philosophy a little too far this time and he’s gone completely loco. Publicis Dublin created a promo music video, a 40 second radio ad, a suite of digital display and social PR.


    Brand: TG4
    Agency: Publicis Dublin
    Art Director: Ross Giles
    Copywriter: Peter Dobynn
    Creative Director: Carol Lambert
    Director: Dermot Malone, Banjoman
    DOP: Jass Foley
    Photography: Ross Giles
    Post Production: Richard Callaghan, Media Milk
    Sound: Will Farell
    Retouching: Ross Giles
    Agency Producer: Niamh Skelly/Naomi Moriarty
    Account Director: Rebecca Clarke
    Client: TG4

    Copywriter:  Peter Dobynn
    Art Director: Ross Giles
    Creative Director:  Carol Lambert
    Producer: Will Farell
    Production House: Screen Scene/Mutiny

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