The Lowdown:
To promote Irish language channel TG4’s brand new travel show ‘Hector Central’, Publicis Dublin brought a bit of Latino spirit to North County Dublin. Publicis Dublin worked collaboratively with Hector Ó hEochagáin, the Irish presenter, renowned for fully immersing himself in foreign culture, wherever his travels take him. The content film was filmed in Clontarf, with Publicis Dublin using its diverse connections to source a Chevy Impala with fully working hydraulics. The film promotes Hector’s latest adventure as he and his crew travel to Central America, a beautiful but dangerous part of the world, where gang warfare is widespread. It looks like Hector’s taken his immersive philosophy a little too far this time and he’s gone completely loco. Publicis Dublin created a promo music video, a 40 second radio ad, a suite of digital display and social PR.
Credits:
Brand: TG4
Product: HECTOR CENTRAL TV SHOW
Title: HECTOR GOES LOCO
Agency: Publicis Dublin
Art Director: Ross Giles
Copywriter: Peter Dobynn
Creative Director: Carol Lambert
Director: Dermot Malone, Banjoman
DOP: Jass Foley
Photography: Ross Giles
Post Production: Richard Callaghan, Media Milk
Sound: Will Farell
Retouching: Ross Giles
Agency Producer: Niamh Skelly/Naomi Moriarty
Account Director: Rebecca Clarke
Client: TG4
Radio
Copywriter: Peter Dobynn
Art Director: Ross Giles
Creative Director: Carol Lambert
Producer: Will Farell
Production House: Screen Scene/Mutiny
