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AV Browne Embarks on Digital and Social Campaign for Leading Food Brands Owned by ABF

AVB and ABWF team
From L to R: Dana-Marie McCracken, Deputy Managing Director, AV Browne; Linda Sooprayen, Brand Controller Patak’s; Emma Eggleton, Group Brand Manager Blue Dragon; and Tracy Hughes, Marketing and Category Controller at AB World Foods

AV Browne had launched a number of digital and social campaigns for a number of food brands after winning a competitive pitch process against a number of UK agencies.

The campaigns are for TABASCO UK, Patak’s and Blue Dragon, all of which are manufactured by AB World Foods, a subsidiary of Galen Weston’s Associated British Foods which also owns retail brands like Brown Thomas and Penneys.

“We love working for brands we love personally, and TABASCO UK, Blue Dragon and Patak’s definitely fall into this category. AV Browne have been creating content and managing social media for these brands for several months and we are thrilled at the difference we have made in such a short time. For instance, in the four months since our takeover of TABASCO, we’ve increased engagement, reach and clicks by over 1000% and we’ve helped to launch new products and partnerships in specific areas of the UK,” says Andrew Murray, Director of Social Media & Content for AVB Group.

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