Home News Irish Newspaper Brands Attract €164m in Advertising in 2015

Irish Newspaper Brands Attract €164m in Advertising in 2015

NewsBrands Ireland Agency League Table presentstion to Mediavest. Photo Chris Bellew / Copyright Fennell Photography 2016
Dara McMahon, Director NewsBrands Ireland and Michael Clancy, MD Mediavest. Mediavest

Advertisers spent a total of €164.5m across the print and digital platforms of Irish newspapers last year according to NewsBrands Ireland.

Of the of €164.5m was spent on advertising in 2015, €66.122m was spent by direct clients while €98.41m was spent by media agencies.

Welcoming the figures, Vincent Crowley, chairman NewsBrands Ireland said “newspapers in all formats drive the national agenda and provide unrivalled commentary and analysis.   Our growing multi-platform audience is engaged and influenced by our content, which creates an effective environment for advertising messages.  This significant increase in advertising revenues in 2015 is strong proof of this,” concluded Mr Crowley.

NewsBrands Ireland also announced details of its annual league table, which ranks agencies by spend. The award for highest spend was, once again, won by MediaVest. The agency invested €14.3m on advertising with NewsBrands Ireland, a €2.6m increase on the previous year, which also secured them the award for highest increase in spend.

MEC Ireland meanwhile recorded the highest percentage increase at almost 92%.

Other agencies that recorded significant year on year increases were Mediaworks(40%), PHD (45%) and Maxus (37%).

NewsBrands Ireland 2015 Agency League Table € 
1 Mediavest      14,321,342
2 Carat        7,904,650
3 Mindshare Media        7,489,979
4 Mediacom        7,290,673
5 Starcom        6,580,035
6 OMD        5,604,822
7 Initiative        4,612,444
8 Mediaworks        4,098,033
9 PHD Media ( Ireland)        3,937,154
10 MEC Ireland        3,653,142
11 Vizeum        2,899,795
12 Zenith Optimedia        2,239,822
13 Maxus        2,073,242
14 Havas Media Ireland        1,407,274
15 Pierce Media        1,238,809
16 Javelin Advertising          799,816
17 Focus Advertising          795,021
  Total Revenue from Agencies 98,415,997
  Total Revenue from Direct Sources 66,126,118
  TOTAL   164,542,115
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