48 are teaching 18-22 year olds how to “Cheat at Life”. Showing them how to operate outside of convention, bend rules and cut corners in order to get what they want.
In the form of these instructional videos, the youth of today received step-by-step guides on how to use Tinder to blag a free dinner, and how to take advantage of Ireland’s art scene for free drinks.
Credits:
Agency: Boys and Girls
Client: 48
Creative Director: Rory Hamilton
Art Director: Mikey Fleming
Copywriter: Sam Moorhead
Agency Producer: Sarah Chadwick
Animator: Cian McKenna
Production Company: Windmill Lane
Client Service: Colm Halpin
Sound Design: Mark Henry
Music: Video Blue
