In this latest campaign for Three Ireland by creative agency Boys and Girls, the fictitious ‘Air Store’ highlights the absurdity of accepting limits on the things you need to use every day.
It’s part of Three’s campaign to promote their free 4G with All You Can Eat Data offer, which allows customers to use data the same way they would air – all they want.
Agency – Boys and Girls
Client – Three Ireland
Creative Director – Rory Hamilton
Art Director – John Kilkenny
Copywriter – Rachel Carey
Agency Producer – Conor McGuinness
Account Management – Pat Stephenson, Caroline Keogh, Shaunagh Farrelly
Director – Damien O’Donnell
Production Co – Russell Curran
Producer – Anne-Marie Curran