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Electric Media Bags Guardian Sales Contract

Dermot Hanrahan, Chairman, The Electric Media Group

Electric Media, Ireland’s largest digital advertising sales house, is to handle the contract to manage digital advertising sales for the Guardian within the Irish market. Electric Media will represent the Guardian in web and mobile advertising to Irish customers.

“The primary focus of The Electric Media Group is the ad monetisation of premium quality original content on respected household-name brands, and the Guardian is an important and exciting addition to our line-up of sites and apps” says Dermot Hanrahan, chairman, The Electric Media group.

“The Guardian is one of the world’s strongest and most respected news brands, which reaches intelligent and affluent consumers in a highly brand-safe environment. We are excited to be working with them. ”

Electric Media already manages the digital ad sales for The Irish Times and the BBC in Ireland as well as a number of other leading websites.

“Over 1.7 million people visit Guardian content every month in Ireland, and as we continue to expand globally, we expect this figure to keep rising. Our partnership with Electric Media is a significant step and will ensure more brands and advertisers in Ireland will be able to engage with our progressive global audience,” says Tim Gentry, global revenue director, Guardian News & Media.

Guardian News & Media (GNM) publishes theguardian.com, the third largest English-speaking newspaper website in the world. Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience.

In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world’s oldest Sunday newspaper, The Observer. In Ireland, the Guardian sells around 2,700 copies every day while its Sunday stablemate sells around 5,100 copies a week.


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