Ulster Bank has launched its first TV ad since 2011 as it attempts to grow its share of the highly competitive mortgage market.
Created by Ogilvy and Bossanova with MediaVest handling the media buying, the latest mortgage campaign is aimed at both new and existing customers. The wider campaign VOD, digital calculator banner support, a social media campaign, OOH across bus shelters, billboards and buildings, and on-street/ branch activations. All activity is centred on the theme of “a mortgage you can live with”. The bank is spending €1.8m
Ulster Bank’s director of customer experience and products, Maeve McMahon said: “Ulster Bank is committed to providing a mortgage that customers both new and existing can live with. Our customers have told us they want a mortgage that fits into their lives, we’ve listened, and responded by offering great rates and options across a range of channels in order to reach the wide base of home-buyers. We have long-focused on choice and being where customers want us to be and are committed to becoming number one for customer service, trust and advocacy. Our aim is to provide competitive rates and options for our customers, so that they can continue to enjoy a quality of life, even after realising their ambition to own a home.”