CKSK won the Grand Prix at the annual Mobile Marketing Awards which were held in Dublin last night (February 26th).
CKSK also picked up two Gold awards on the night for the Best Mobile App ad the Best Mobile Brand Strategy, both of which were for its work with the Heineken-owned Coors Light and the popular The Great Rocky Mountain mobile app which was developed by the agency. It also won a Bronze award in the Best Mobile Sales Promotion category.
Media agency OMD, meanwhile, was the most awarded agency on the night, picking up three Gold Awards for its work with the Irish Blood Transfusion Service including the Best Mobile Sales Promotion, Best Use of Innovation in Mobile and Best Use of Mobile in an Integrated Campaign. It also walked away with two Silver Awards.
The Gold award for the Best Mobile Site went to the RSA-owned 123.ie while the Independent.ie picked up the Silver Award.
Other winners on the night included IKEA and its agency IMI Mobile, which won Best Use of CRM; eightytwenty for its “Tinder Sex Trafficking Awareness Campaign” for the Irish Immigrant Council and Mobile Travel Technologies which won Gold in the Best Mobile Travel & Tourism category for its work with easyJet. Laya Healthcare, meanwhile, won Gold in the Most Effective M-commerce category for its SOS: Simplifying the Online Sales Process” campaign.
Now in their second year, the Mobile Marketing Awards recognise and showcase innovation, creativity and excellence in the mobile marketing space and are organised by IMJ and The Brainfood Store. This year’s Awards were sponsored by Independent News & Media.
According to Fiona O’Carroll, Managing Director, INM Digital “We are delighted to have picked up a Silver Award for Independent.ie, the importance of mobile in the overall marketing and advertising mix continues to increase as more and more brands want to connect with consumers. The Independent.ie mobile site offers brands the opportunity to touch users at every point during their day with our unique content.”
A full list of all the winners can be downloaded HERE