RTÉ Media Sales – Digital teamed up with MediaVest to launch a mobile first for the Aviva ‘Select’ campaign which was run across RTÉ’s digital platforms.
With January being a key renewal period for health insurance, RTÉ worked with Aviva Health to deliver a high impact campaign that was aimed at engaging so-called value seekers and encourage active switchers during this key renewal period. RTÉ developed the campaign by creating a unique rich media takeover ad and brand experience to promote the Aviva Select health insurance plan and deliver on the campaign’s key performance indicators.
“The creative idea for this campaign was designed and developed in-house by RTÉ Media Sales – Digital in collaboration with Aviva and Mediavest. RTÉ delivered a consistent experience across desktop, mobile and tablet, developing two custom built formats, including the first mobile rich media takeover on the RTÉ.ie mobile site” said David Fogarty, RTÉ Digital commercial co-ordinator & ad operations team lead.
Michelle Noonan, Digital Marketing Manager, Aviva Health said “We were extremely pleased with the ad formats that RTÉ Media Sales – Digital created in-house. Taking the assets from our overall campaign, RTÉ turned them into very engaging pieces of online content. We were delighted also to be present on their mobile website for their first mobile rich media takeover. We look forward to seeing the results.”