JCDecaux Ireland has started the roll out of a national digital retail advertising network in St Stephens Green Shopping Centre. A further five shopping centres have been selected for the first phase of this digital development including Frascati in Dublin, Douglas Village Cork, Eyre Square Galway, MacDonagh Junction Kilkenny and Scotch Hall Drogheda.
All of the shopping centres chosen for digital upgrade will be getting JCDecaux iVision units which have a 70″ screen, ensuring that content can be delivered on a grand scale. The iVision incorporates the latest LCD technology, offering clients superb picture quality, according to the company
According to Joanne Grant, managing director of JCDecaux Ireland, “we are very excited to have started building a digital retail network across Ireland’s main cities and towns. Digital out-of-home advertising offers endless possibilities for both creativity and campaign flexibility. Careful consideration has been given to choosing the right locations for our digital retail network, providing advertisers with an opportunity to engage with consumers at key stages during the shopper journey.”
Greg Devitt, St Stephens Green Shopping Centre Manager said “Stephens Green Shopping Centre are very pleased to be working with JCDecaux. The iVision digital units are exceptionally stylish looking and we are confident that they will enhance our customers shopping experience.”
JCDecaux Digital will be available in St. Stephen’s Green and Frascati Shopping Centres from December 29th 2014, with MacDonagh Junction and Eyre Square available from late January. Cork and Drogheda will follow in late February, with more locations in the pipeline for 2015.