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Dublin’s 98FM Scores a Radio First

Dublin’s 98FM hosted an Irish radio first this morning – a 100% live show with no pre-records, no delay button, no safety.

The popular Naked Breakfast show was broadcast live from Vicar Street in front of 400 people this morning from 8am – 10am.

98FM breakfast show hosts Ray Foley and JP Gilbourne broadcasted their show ads and jingles which were performed by Paddy Courtney, Eric Lalor, Tara Flynn along with Irish band Key West who accompanied with sound effects and backing music. 98FM even flew in international renowned movie voice over Dave Foxx who performed live station voice overs to add to the impressive spectacle. In addition the Irish band The Coronas were on site to entertain the crowd.

Guests on the day included Love/Hate characters Janet (Mary Murray) and Paulie (Johnny Ward), former Irish Internationals Tony Ward and Shane Byrne, comedian Pat Shortt along with Olympia Panto director and star Simon Delaney.

“We are really excited to be the first radio station in Ireland to introduce this special event. Naked Breakfast is the first in a new line of innovative ideas from 98FM.  We want to push the boundaries of radio, as we are doing online and on-street, and this is an example of connecting with listeners in new and creative ways. We had a great response from our advertisers who were really excited to get on board and for the first time in radio history, listeners were reaching to turn up the dial for the ads,” says Keith McCormack, CEO of 98FM.

Brand partners who got on board included TK Maxx, Club Orange, Jack & Jill Foundation, Argos, Evoke.ie and SEAT.

Head of Radio and Press at Group M, Conor White said, “It is fantastic to see the originality a traditional media like radio can deliver in a modern digital world, radio continues to develop new ideas, and Group M are delighted to partner 98FM and Media Central with this Irish media first”.

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