Mindshare has picked up the media buying and planning account for Dyson following a global realignment of the business. Up until recently Dyson, which spends in excess of $100m a year on global advertising, worked with a number of different agencies around the world, including Havas Media in Ireland which is the incumbent. However the well-known brand has decided to shift all its business into the one agency.
The company which was founded in 1992 by technology entrepreneur James Dyson is regarded as one of the most iconic global brands through its design and manufacturing of vacuum cleaners, hand dryers, bladeless fans and heaters.
“We are delighted to have the opportunity to work with a brand of the calibre of Dyson. Dyson has created for itself a clear niche in the home electricals market that is difficult to displace. Dyson truly is a remarkable brand synonymous with innovation, creativity, reliability and effectiveness. We can’t wait to begin,” says Bill Kinlay, Mindshare’s CEO. The account moves to Mindshare in August.
