Radical picked up Agency of the Year at the 2014 Bord Gais Energy Social Media Awards which were held last night (June 6th) while Centra picked up the Grand Prix Award.
Radical picked up the award for “the standard of client work across all social channels for strategic, creative and execution of campaigns.” This is the second year in a row Radical has won the Agency of the Year award at so-called “Sockies.”
Commenting on the win, Radical’s managing director Justin Cullen said, ‘I am just delighted with this result, it is great to get recognised by your peers for all the hard work. This industry, and in particular social media, relies on talent and energy, and it is only this that delivers, it makes me really happy that the Radical team have this in spades – hats off!”
The Bord Gáis Energy Social Media Awards were set up to showcase Irish companies and their social media endeavours and are run by Mulley Communications .
Apart from winning the Grand Prix Centra also won three other awards on the night – Integrated Facebook Campaign, Best Business/Organisation Twitter Campaign and Integrated Social Media Campaign.
Elsewhere, Spin 1038 picked up an award for Best Business Twitter Account for Marketing while it also won the Innovative use of Social Media Award for “the Big Drop.” Lidl Ireland won the Best Facebook Page Award in the owner-managed category.
The Full List of Winners is Below:
Facebook Page for a Business (Agency Run)
Universal Pictures Ireland
Facebook Page for Non profit/organisation
Facebook Page for a Business (owner managed)
Integrated Facebook Campaign:
Best Business Twitter account – Marketing
Best Business Twitter account – Support
Best Business/Org Twitter Campaign
Centra – #CentraCronado
Best Blog of an SME (sponsored by .Me Registry)
Use of Social Media by an SME
Video/Video Campaign sponsored by YouTube
Kevin Egan Cars
Online PR Campaign
Bewley’s fair-trade Fortnight campaign
Use of Social Media by State Body
Just Eat + St Patrick’s Festival
Customer Care sponsored by Sky Ireland
Best use of SM for a sponsorship campaign
Innovative Use of Social Media
Spin1038 The Drop
Social Media Effectiveness sponsored by Cloud90
Integrated Social Media Campaign
Social Media Only Campaign
Agency of the Year