Alan Cox, the Chief Executive of Core Media
Core Media is setting up a dedicated sponsorship unit within the group that will focus on a wide range of activities including sponsorship negotiation, rights management, activation and product placement.
It is understood that the group has been looking at entering the sponsorship arena for a number of months and today it advertised for Head of Sponsorship in the Irish Times.
According to Core Media’s CEO, Alan Cox, “It is a natural extension of what we do and it will make us stickier with clients and more attractive to new prospects. It will be a channel-neutral sponsorship consultancy that guides clients through every stage of the sponsorship process.
At its heart, it will be a strategy business with a genuine understanding of its clients’ business objectives and how sponsorship can help to achieve those objectives. It will not be seen as a sports sponsorship agency; we will be seen as a complete sponsorship agency, covering entertainment, cause marketing, business, the arts, media, celebrity and sport.”
According to the job spec advertised, potential candidates will require at least 10 years’ commercial sponsorship experience, have experience of contract negotiation and have experience of sponsorship activation for major brands across different sponsorship types.
It was reported on Adworld.ie last week, that Core Media was also expanding its client offering in data with the appointment of Brendan Bourke as its Chief Data Officer.