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DBS Launches First TV Campaign

Dublin Business School has just aired its first TV ad campaign. The ad, which was produced by the college’s full service agency, ICAN, aims to reflect the DBS ethos of being “forward-thinking, giving its students the skills they need to find employment and succeed in a fast-changing, digitally-centric world.”

Siobhan Lavery, ICAN’s Managing Director, said that “With this campaign, DBS has shown not only that they get the motivations and aspirations of their target audience, but that they understand their media consumption behaviour, online and offline”.

The TV spot is part of a fully integrated campaign developed by ICAN which includes online display, search marketing, outdoor, TV, & press.

Dublin Business School is Ireland’s largest, independent, 3rd level college, with over 9000 students. It is owned by Kaplan, Inc., the education division of The Washington Post Company. Kaplan, Inc. is a world leader in education, with more than 1m students in over 600 locations in 37 countries.


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