CKSK has picked up the creative account for Coors Light, the beer brand that is manufactured by Heineken Ireland.
CKSK has handled the digital account for Coors for the past few years and the agency picked up a number of awards, including a gold, in the recent Mobile Marketing Awards in the Best Mobile App in the consumer category for the Coors Light Great Rocky Mountain Game.
CKSK also handles the digital creative for the Heineken brand. Under the new arrangement, CKSK will also look after the above-the-line creative for Coors while the DDFH&B-owned Goosebump will manage the below-the-line activity.
“Having been the digital agency of record on Coors Light since 2010, we’re delighted to be appointed as the lead creative agency on the brand going forward. The Coors Light team have been fantastic partners and collectively we’ve created some brilliant and brave work that has delivered for the brand. This opportunity now allows us to help shape the future of the brand in Ireland and play an even bigger role in its exciting future”.