Electric Media’s mobile advertising business Yappy has picked up the advertising account for the classifieds site DoneDeal.ie.
DoneDeal is the top classified site in the country and has 390,000 Unique Users on mobile and over 187,000 on iPad. Its iPhone App has 431,000 downloads and 79 million Page Impressions. The Android App, meanwhile, has over 344,000 downloads and 73 million Page Impressions.
“The numbers speak for themselves,” comments Lawrence Chmara, digital publisher manager at Electric Media Chmara. “DoneDeal is already a must-have for any brand campaign looking for reach and intelligent targeting in Ireland. Now the same highly-engaged, value-seeking audience can also be targeted on the DoneDeal mobile app. Over 1.5 Million Android devices are activated globally every day according to Google CEO Larry Page and so DoneDeal are in exactly the right place to serve this growing audience.”
“In August this year, the Android App alone had over a million Unique Visitors and two million impressions on the homepage,” adds Micheal Scully, sales & partnerships manager at DoneDeal. “Mobile ads are already live on the Android app and will be live on iPhone from January. Thanks to the extensive targeting capabilities on DoneDeal, we are able to offer unique opportunities to advertisers whilst maintaining the first-class user experience our visitors have come to expect.”