ICAN has been awarded the media planning and buying account for the new national fire safety campaign which is been overseen by the Department of Environment, Community and Local Government.
The campaign, which kicked off this week has the theme “Together we can S.T.O.P. Fire” and focuses on enhancing fire protection, particularly in the home and among societies most vulnerable people.
Commenting on the account win, Patrick McConville, ICAN’s planning director said “we are delighted to welcome the Fire Safety Authority to our growing list of media and full-service clients. The fire safety message is of paramount importance and we look forward to working closely with the key stakeholders to help get the message out.”
The creative was developed by Belfast agency, Genesis Advertising and the campaign will run from October to April across television, digital display, radio, search marketing and out of home media.