The first ever awards for the rapidly growing Irish mobile marketing industry have been officially launched.
The Mobile Marketing Awards 2013 will take place on Thursday November 7th in The Ballsbridge Hotel in Dublin 4 and will recognise, celebrate and reward excellence, innovation and effectiveness in all areas of mobile marketing in Ireland.
Mobile marketing is becoming an increasingly important part of the overall marketing mix in Ireland and while we lag other countries, mobile advertising spend in Ireland amounted to around €10m for 2012, according to the recent IAB figures for digital spend during 2012.
The Mobile Marketing Awards have been developed by IMJ and The Brainfood Store, the two founders and organizers of the annual Media Awards which have now established themselves as the leading event of the year for the Irish media industry.
The Mobile Marketing Awards 2013 will be judged by an independent panel of leading Irish and international mobile marketing experts which will be chaired by Scott Seaborn, the executive creative director of mobile agency XS2 in the UK. Seaborn is also one of the leading figures in the UK mobile marketing industry.
Seaborn will be joined on the inaugural judging panel by Jo Rigby, the managing director EMEA of MESH Planning in the UK. Rigby is also the former Head of Insights, Global Clients for Omnicom Media Group and she is regarded as a leading expert in the field of mobile advertising and its potential for brands. Over the coming weeks, a number of other Irish and international judges will be confirmed. The first partner to sign up with the Mobile Marketing Awards is O2 Media and other partners will be confirmed in the run up to the event.
The official website of the Awards, www.mobilemarketingawards.ie has also been launched today as have the Award’s Facebook page and LinkedIn pages. In addition regular updates will be available on Twitter.