McCann Dublin has picked up the creative account for Deep RiverRock following a competitive pitch.
The agency will now work on a new strategic direction and campaign that will launch later this year. According to AC Nielsen figures Deep RiverRock is the number one water brand on the island of Ireland. The brand is owned by Coca Cola HBC Ireland.
According to Alina Ui Chaollai, marketing manager, water brands for Coca Cola HBC Ireland, ‘’we appointed McCann on Deep RiverRock because they harnessed the inherent benefit of the brand in a creative communication which will re-define Deep RiverRock in 2013 and beyond. As the No.1 water brand on the Island of Ireland, Deep RiverRock’s creative future could only be entrusted to an agency that understood its past successes and had the vision to unlock its future potential. McCann demonstrated this vision and I am confident that they will act as fierce custodians of the brand’s identity, ensuring that all Deep RiverRock communications work in synergy to optimise consumer engagement”.
“This is a super win for McCann and it is a brand we’re extremely excited about,” says Orlaith Blaney of McCann Dublin. “The Irish water category has many challenges but we plan to overcome these and win the battle for customers by creating a compelling message that continues to engage Deep RiverRock customers in a very competitive drinks sector. The addition of Deep RiverRock, the number one water brand on the island of Ireland to our agency brand portfolio is fantastic and gives us an opportunity to demonstrate the power of this agencies philosophy – ‘Truth Well Told’ – to find the truth about brands and amplify it bravely and creatively.”
McCann Dublin’s other clients include Bord Bia, Dairygold, (Kerry Foods), Microsoft, Nestle Cereals, L’Oreal, Maybelline, Garnier, Tayto, Health and Safety Authority and safefood. In 2012 it added eight new clients including Davy Stockbrokers, Mater Private, Irish Cancer Society, St Vincent De Paul and Dundrum Town Centre as-well as new local projects on global McCann brands, Nestles’ Purina and Subway.