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TV3 Secures Studio Partnership Deal with Sony
As part of its plans to develop more home-grown content, TV3 Group has inked a major technology partnership deal with Sony International which will provide the broadcaster with the latest high definition (HD) camera and support equipment for its new studio in Ballymount in Dublin.
As part of the multi-year deal, the studio will be named the "Sony HD Studio Dublin". The new studio was completed in July 2012 and at 500 square metres is a state-of-the art purpose built facility, Ireland's biggest purpose-built TV studio. The design of the studio was based on best international practice by broadcasters such as the BBC and SKY. The studio completes the upgrading of TV3 Group's facilities following the installation of a HD transmission suite and infrastructure in 2010. TV3 Group has invested several million euros in the studio build, and the Sony agreement announced today is part of a multimillion euro deal.The Sony HD Studio, Dublin will be used by TV3 to enhance its current studio output. It will also be used to produce and create a raft of new shows for the TV3 schedule as well as for the international market. The facility will also be available for independent producers in Ireland, and international broadcasters and producers. The studio will be operational before the end of the year.
According to Pat Kiely, Commercial Director TV3 Group, "Television is a global business and this deal with Sony launches TV3's new studio into a global production environment. The Sony HD Studio Dublin provides a world class facility for TV3 and other content producers in Ireland. With Sony on board, we look forward to welcoming international broadcasters and producers to experience these excellent facilities for themselves. This is a major development for the sector in Ireland"
Sony Sales Director, Dave Dougall added, "Sony has long been at the forefront of broadcast technology for live production and the solution we have delivered for TV3 enhances its ability to deliver a broader range of programmes in HD. HD capabilities are a standard requirement for broadcasters and TV3 will have one of the most advanced studio facilities in Ireland."
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