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Airtricity Sponsors Ryan Tubridy's Radio Show

Airtricity has been unveiled as the new sponsor of The Tubridy Show on RTÉ Radio 1.

With 352,000 listeners, RTÉ Radio 1's The Tubridy Show is the fifth most-listened-to radio programme nationally. Airtricity is Ireland's No.1 supplier of cheaper and greener home electricity and now supplies 150,000 electricity customers in Ireland.

Broadcasting in the popular weekday slot of 9-10am this sponsorship package will include three Airtricity credited stings per day or 15 per week as well as five sponsor credited promos per week in Morning Ireland, Today with Pat Kenny, Liveline, Drivetime with Mary Wilson and News at One.

Tara Farrell, Sponsorship Manager RTÉ Radio said: "This sponsorship increases yet again the number of sponsored programmes on RTÉ Radio. From Tubridy on RTE Radio 1 to Rick O'Shea on 2fm, this latest announcement gets 2010 off to a cracking start. Last year saw radio Sponsorship out-perform 2008 figures. Throughout the depth of recession, sponsorship remained one of the few growth areas and it looks like it will stay that way in 2010. RTÉ Radio offers businesses and brands unparalleled access to consumers and the proof is in the listening with more programme sponsorships coming to air than ever before."