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The Lowdown:

This innovative campaign by Malteasers ran on large format 48 sheet in Cycle 3 2017. The campaign featured a Malteasers bunny made out of imitation 3D malteasers, accompanied by a witty caption – “Who are you going to chew the ear off this Easter?”

Credits:

  • Advertiser: Mars
  • Creative Agency: Irish International
  • Media Agency: MediaVest & MediaCom
  • Outdoor Media Owner: JCDecaux
  • Outdoor Specialist: PML