With the Irish mortgage wars showing no signs of abating any time soon, EBS has launched a new cheeky OOH campaign that just so happens to coincide with the RWC 2019 in Japan.
The campaign, which was created by BBDO Dublin, shines a light on some of the “star players” on the EBS Mortgage Master team can help guide people through the mortgage process, including Rory who shares a name with the captain of the Irish rugby team 6,000 miles away.
The outdoor campaign will run for four weeks, across a mix of nation-wide 48 sheets, T-sides, 6 sheets, metropoles and a number of specials around the capital.
Creative Agency: BBDO Dublin
Senior Copywriter: Des Kavanagh
Creative team: Seunghyun Kim & Craig Babikian
Creative Director: Dylan Cotter
Finished Art: Angela Griffin
Account Director: David Power
Account Executive: Lizzy Beecham