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Research Excellence Awards: Shortlist Published

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oppOne of the highlights of the annual marketing calendar – The Marketing Society’s Christmas Lunch and the Research Excellence Awards – takes place next Friday in the Shelbourne Hotel.

A total of seven categories make up this year’s awards which are sponsored by IMJ, Livewire, DMG Media, Exterion Media, Wide Eye Media, TheJournal.ie and Research Now.

Entertainment on the day will be provided by Deirdre O’Kane.

The shortlist, which was published this week is as follows:

Advertising Research, Sponsored by Wide Eye Media
Coyne Research
Irish Life
Locating “The Comfortable Zone”

IPSOS MRBI
Premier Lotteries Ireland
60 Million Ways To Kill Your Granny

RedC
Vodafone
No Porkies

Excellence in Qualitative Research, Sponsored by DMG Media

Behaviour & Attitudes
RTÉ
Finding the Sweet Spot

Bord Bía
Bewleys
Wide Awake in America

Spark Market Research
Lidl
Creating an Equal

Brand Development & Strategy, Sponsored by The Journal.ie

Behaviour & Attitudes
Britvic
Project Revel: Ambition through insight

Coyne Research
Ulster Bank
A Mortgage You Can Live With

RedC
Centra
How Centra used Research to Maximise Revenue Gains from Store Re-Vamps

Spark Market Research
Today FM
Brand New Today – Creating Radio Relevance

Innovation Research Approach, Sponsored by Exterion Media

Behaviour & Attitudes
RTÉ
Finding the Sweet Spot

Ignite
Vodafone Ireland
Winning the Battle for Christmas

IPSOS MRBI
The Irish Times
Gone in 48 Minutes

Excellence in Data Analytics, Sponsored by Research Now

Experian Ireland
Eir
Unravelling the Segmentation Conundrum