Lidl Ireland has formed a new charity partnership with Family Carers Ireland, the national charity supporting around half a million family carers across the country. With a pledge to raise €1m over the next three years, funds raised by Lidl colleagues and customers will support the vital work of Family Carers Ireland which provides free supports and services to home carers across the country.
As part of the initiative, Folk VML has created a touching campaign for Lidl and Family Carers Ireland to raise awareness of the plight of home carers in Ireland.
According to Family Carers Ireland, there are over 500,000 family carers across the country, but many others who are in a carer role are slipping through the net as they do not self-identify, seeing themselves only as a mum, dad, brother, sister or grandparent, but they are also a family carer.
Through the new partnership, Lidl will support Family Carers Ireland’s work to encourage family carers to self-identify and connect with the charity with the message ‘we see you.’
Research carried out by Lidl amongst its workforce revealed that two in five (38%) employees are currently in a caring role, with 39% of female colleagues and 35% of male colleagues fulfilling carer roles and 84% of those in caring roles being under the age of 44.
Amongst Lidl employees, the ability to self-identify as a carer is a significant challenge. Whilst a third of employees identified as a carer unprompted, a further one in ten colleagues said they met the criteria for a carer once provided with the definition. Almost 8 in 10 (78%) said that they knew someone amongst their family and friends who could be classified as a carer.
“We know from Family Carers Ireland’s work, and from research with our own employees, that there is an unmet need in identifying and supporting people who are in carer roles, but slipping through the net,” says Maeve McCleane, chief people officer, Lidl Ireland and Northern Ireland.
“Caring for a family member or loved one can have a huge impact on the caregiver’s life and, as a family retailer committed to supporting customers at every life stage, this new charity partnership will enable us to better support our valued customers, colleagues and the wider public. With a network of more than 180 stores across the country, and almost 2 million weekly shoppers, Lidl is uniquely positioned to support Family Carers Ireland in growing awareness of its services and connecting with caregivers at a local level.”
“Earlier this year, we released our State of Caring Report for 2024 which highlighted some of the difficulties facing carers – from practical issues such as the escalating housing crisis and financial issues compounded by the cost-of-living crisis, to carer wellbeing challenges including severe loneliness which is currently experienced by nearly half of all family carers,” says Catherine Cox, head of communications and policy, Family Carers Ireland.
“Despite current systemic inadequacies, carers make extraordinary contributions to the wellbeing of the individuals they care for and to the fabric of society and this partnership with Lidl Ireland will play a crucial role in bringing about significant and positive change in Irish society, ensuring family carers are properly recognised, supported and empowered and helping us to ensure that no one has to care alone.”
